The Sunset Canyon Resort hosts 7 weddings per year. Each year, the resort has 15 opportunities to host a prospective couple and sell one of these slots. You have been hired to develop a pricing strategy for the resort.
💰 Potential prices
Each time a couple visits, you can set the price at one of the following levels:
Low Price
$30,000
Medium Price
$40,000
High Price
$50,000
🎯 Historical data
To help you develop your strategy, you have been provided with historical data on sale attempts.
📋 About the Case
The Sunset Canyon Resort Case was developed by Santiago Balseiro and Daniel Guetta. The authors are grateful to Daniel David for his extensive help in developing this interactive simulation tool.
Getting a feel for the pricing challenge
Use the simulator below to set the price for each selling opportunity, and simulate each customer's response.
Click on "try again" to reset the simulation; once you're done, scroll down to submit your strategy to the class leaderboard.
Submit a strategy
Use the grid below to design a strategy (click and drag to select in bulk), and submit it to the class leaderboard. Your strategy will be tested against everyone else's in the class and ranked on a leaderboard.
← Inventory (I)
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Selling Opportunity (T) →
Prefer to specify your strategy in Excel?